Training Module

Selling Skills

A one-day course.

Topics covered:

  • Marketing approach and positioning yourself in the market place.
  • Effective marketing planning.
  • Why do people buy?
  • How to structure your sales pitch.
  • Overcoming objections.
  • Explain the benefits not the features.
  • Competitive comparisons.
  • Understanding the competition.
  • Closing the sale.
  • Surveys of what people dislike about salesmen.
  • Surveys of what customers are looking for in a salesman.
  • Targeting customers for a larger percentage of success.
  • The psychology of buying.
  • Customer contact forms.
  • Maintaining a calling plan.
  • Sales letters and how they should be structured.